The
Task
Part A - Instagram Story Set
Creating an Instagram Story set using imagery of social media influencers.
PART B - Shop the look EDM
Preparing an EDM to go out to our customer base using the influencer images, celebrating her style (Virtual Scenario). The goal is to get customers to purchase the looks on Shop.AirRobe.com
The
Approach
Setting the right influencer
Since it was a virtual scenario for an interview task, it was totally up to me whom I’m choosing for an influencer, which I thought to be very important regards of setting the following concept and the story of my design. During the client research, I’ve found that AirRobe is targeted to the audience who are in age around 30-50 and they have apparels some fast fashion brands like Topshop and mostly from designer brands. I chose Chloe Rose, a lifestyle & fashion blogger because her photos and fashion styles matched well with AirRobe.
Keeping but reforming
While keeping AirRobe’s existing Instagram story style, which is simple and clean, I’ve tried something new to give a difference. In my opinion, the story looked legible, neat and fine, but it looked too static to grab audiences’ attention in a few seconds.
AirRobe's Existing Instagram Story Design
I’ve compared it with other retail brands where I often use. What I’ve found interesting was there were the ones with dynamic layout and interactive using Instagram story features (Polls, Questions, Animation, Giphy, etc) and also with big typography, and they caught my eye within a second.
ASOS's Instagram Story Design
The
Prototype
(Instagram Story)
The
Prototype
(EDM)
